Case Studies
EGYPT AIR
The Brand
The state-owned flag carrier of Egypt since 1932.
The Challenge
Changing communication materials on the screens during the flights to make it appealing & engaging yet maintaining the professional image of Egypt Air.
The Partnership
We were lucky to precisely selected by Egypt Air esteemed bard & management to undertake the responsibility of these changes.
The Approach/ The Direction
We came up with a concept that would be engaging, informative, memorable & unique to the Egypt Air brand & local heritage. Ultimately settling on a concept that we felt was perfect for Egypt Air, a video that would pay homage to the country’s rich heritage and history, while providing safety instructions for travelers with a modern look. We decided to highlight ancient Egyptian iconic figure & crafts at the “National Museum of Egyptian Civilization”, and incorporate them into the safety instructions in an informative way.
The Results
The new safety video, has been a huge success receiving countless apperception & positive feedback from all segments of Egyptian population.
306 Street
The Brand
A new governmental initiative to support food trucks across the country.
The Challenge
To have a brand identity that can fit with different food brands & can be implemented in different governorates.
The Partnership
We were selected by government entity sponsoring the project, to develop the brand identity & be responsible for communication of the project afterwards.
The Approach/ The Direction
We developed a customizable brand identity that can embrace any number of food brands & can be adjusted as per the location. The on-ground identity implementation included a free style art of graffiti drawing by professional artists on the street containers.
The Results
The project branding has been a center of attention for all passengers walking by the spots, which gave a powerful boost for the project launch by capturing the attention & interest of audience in any project area prior to any marketing communication activities.
Speed Egypt / Sanad
The Brand
Speed Egypt, a major supply chain service provider in the Middle East.
The Challenge
Moving from traditional operation with retailers to digital operation through a new B2B mobile app.
The Partnership
We were chosen by Speed Egypt to develop a new brand for the app & take charge of brand communication.
The Approach/ The Direction
We developed a new brand identity “Sanad” to make it closer to target audience of small retailers, backed by an emotional tagline “سند بجد وقت الجد” that emphasis on the supporting mission of Sanad brand to empower small retailers to grow their business digitally through the mobile app.
The Results
The brand resonated very well with the retailers, successfully changing the traditional business operation to digital platform reaching to 50K+ app downloads.
AiZtech
The Brand
AiZtech is a deep tech company applying frontier AI research in its digital health.
The Challenge
AiZtech is a high-tech company that develops new inventions that has no previous examples in the market, such as the “iSelfie test” which is a new technology to screen different medical conditions like COVID-19 bydetecting its signature manifestations on the outer surface of the eye.
The Partnership
We had the chance to work with the pioneering Canadian tech company on launching the new platform “iSelfie Test” in the region, starting with KSA.
The Approach/ The Direction
Our team worked on simplifying the new technology making it easy to be understandable to audience while maintaining the power of such breakthrough invention. The implementation was through a video that highlights the pain points that faced people & governments during COVID period, then introducing the “iSelfie Test” shedding the lights on the benefits of the technology & how it can be used & implemented.
The Results
The launch campaign video, acted as a launch for the product in KSA, getting acknowledged by healthcare companies & ministry of health officials, which is starting point for implementing such technology & exploring the possibility of being applied during Hajj & Omrah.